January 2021 Brad Hastings Brad Hastings, Co-Chief Executive Officer of Cactus Feeders, Inc. headquartered in Amarillo, Texas, provides the experience and leadership that ultimately brings one million cattle affordably into the consumer marketplace each year. “We are one of the largest cattle companies in the world, with seven feed yards across Texas and three in…

November & December 2020 Monica Minzenmayer A passion for cattle-raising runs deep in Monica Minzenmayer’s family. She’s a 7th generation rancher/farmer who has traced her ancestry in cattle ownership to date back continuously for 174 years. “The first generation of cattle-owners in my family immigrated from Germany in 1846,” Monica explains. “Every generation owned at…

October 2020 Brandi Richards We’d like you to meet one of the hard-working, multi-tasking, “super” moms in the beef community, Brandi Richards of Hereford, Texas. Brandi is a 3rd generation cattle woman with an Ag Economics degree from Texas Tech (’92). She works sun up to sun down (and then some) due to her various…

September 2020 Jim Bret Campbell When visiting the Lubbock area, a stop by the National Ranching Heritage Center (NRHC), located on the Texas Tech campus, is time well spent. This museum and historic park, charged to preserve and promote the history of ranching in North America and address contemporary ranching issues, is overseen by Jim…

August 2020 Marsha Shoemaker The ranching business runs five generations deep for Marsha Shoemaker, of Shoemaker Farms, and has been her way of life since the day she was born. Located in Clay County, this North Texas ranch is primarily a cow/calf and stocker operation. “Our cow (herd) is maintained on pastureland, the weaned stocker…