Dane Elliott has dedicated his life to tending to the land and livestock, embracing the challenges and rewards of this demanding lifestyle.

Kara and James run two family ranches, the F Barra Ranch in northern Llano County and the Yates Ranches in San Saba County.

Meredith Ellis is a hard-working single mom with a passion for helping the planet through regenerative ranching practices.

Describing Ron and Debbie Gill of Chico, Texas as a Texas beef “power couple” would be a fair assessment, and actually an understatement. Not only do this husband-wife team own and manage Gill Cattle Company, a 2000-acre ranch sprawling through North Central Texas, but are also highly active in teaching, advocacy, and leadership within the…

Donning multiple hats with grace and determination, Casey Matzke is an advocate for beef, a decade-long community organizer and leader, mother, and role model.