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FREE FAMILY CHALLENGE

Make Breakfast Easier, One Morning at a Time.

Busy mornings can make it hard to ensure your kids start the day with breakfast. The FREE 30-Day Breakfast Challenge is designed for parents of children and teens to build more consistent breakfast habits through practical text support, including breakfast ideas, recipes, planning tips, and four weekly challenges. Join for personalized text support, and explore recipes and resources here anytime.

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Nearly 3 in 4 kids skip breakfast at least once each week.*

That’s why we created the FREE 30-Day Breakfast Challenge. Through helpful texts, weekly challenges, practical ideas, and personalized support, we’ll help you make breakfast a more consistent part of your kids’ morning routine.

*Source: CDC Youth Risk Behavior Survey, 2023

See the Research

Better Mood

Breakfast can help set the tone for better behavior.
(Adolphus K, et al. Front Hum Neurosci. 2013)

Better Sleep

Consistent breakfast habits can support better sleep rhythms.
(CDC. YRBS Data Summary & Trends Report 2013-2023. 2024)

Better Sports

Breakfast delivers nutrients teens need to perform.
(Deshmukh-Taskar PR, et al. J Am Diet Assoc. 2010)

Better Focus

Breakfast fuels focus, memory, and morning learning.
(Hoyland A, et al. Nutr. Res Rev. 2009)

Better Health

Breakfast choices today shape heart health for life.
(de Souza MR, et al. Br J Nutr. 2021)
HOW IT WORKS

Your 30-Day Journey

Small, practical steps can lead to lasting breakfast habits.
DAY 1

Get Started

Share a little about your kids’ breakfast routine and receive your first text with personalized tips.
WEEKS 1 TO 4

Build Better Habits

Receive helpful texts, breakfast ideas, recipes, planning tips, and four weekly challenges to keep you motivated.
DAY 30 AND BEYOND

Celebrate & Continue

Complete a short post-challenge survey, celebrate your progress, and keep building healthy breakfast habits.
INSIDE THE CHALLENGE

More Support for Busy Mornings

Join the FREE 30-Day Breakfast Challenge for practical support delivered right to your phone.

Helpful Tips

Get practical breakfast ideas, recipes, reminders, and planning tips throughout the challenge.

Weekly Challenges

Take on four simple, family-friendly challenges that help healthier breakfast habits stick.

Two-Way Support

Text back anytime with questions and receive personalized guidance along the way.

Ready to Make Breakfast Easier?

Join the FREE Challenge

Breakfast Ideas for Real-Life Mornings

Find family-friendly recipes and discover easy ways to make beef part of a satisfying breakfast, even on busy mornings.

Breakfast Recipes

More Recipes

Tips

Hunger cues aren’t strong right after wakeup.

Set the alarm 15 minutes earlier and have breakfast be the last thing they do before walking out the door.

Create a breakfast grab-and-go station.

Keep quick breakfast options together in one easy-to-see spot so kids can grab something as they get ready to head out the door.

Night before menus.

Pick one of five options for the week.

Make breakfast a family moment.

Sit down and eat breakfast together, even if it’s only for 10 minutes before everyone heads out the door.

Set breakfast up for success.

Have the building blocks of breakfast out and ready to choose from before your child enters the kitchen.

Plan your breakfast protein around your dinners.

Cook tacos on Tuesday for the rest of the week too. Use extra taco meat to make beefy egg bites.

Use positive vocabulary at and around mealtime.

Mealtime is meant to be a nourishing time for families – not just physically, but emotionally as well.

Make breakfast a family moment.

Sit down and eat breakfast together, even if it’s only for 10 minutes before everyone heads out the door.

Create a breakfast grab-and-go station.

Keep quick breakfast options together in one easy-to-see spot so kids can grab something as they get ready to head out the door.
RESEARCH

The Science Behind Strong Mornings

Research continues to show meaningful connections between eating breakfast and improved focus, diet quality, academic performance, and overall wellbeing in children and teens.

Cognitive Performance & Focus

Regular breakfast consumption is associated with improved attention, memory, and morning cognitive performance, particularly in tasks requiring concentration and recall.

Supporting Research

Energy & Daily Performance

Balanced morning meals may help support more stable energy levels and sustained performance throughout the day, reducing mid-morning fatigue.

Supporting Research

Diet Quality & Nutrient Intake

Individuals who eat breakfast regularly tend to have higher overall diet quality, including greater intake of key nutrients such as iron, zinc, fiber, and B vitamins.

Supporting Research

Behavior & Wellbeing

Consistent breakfast habits are associated with positive behavioral and wellbeing indicators, including improved engagement and overall health patterns.

Supporting Research

Ready for Day 1?

Join the FREE 30-Day Breakfast Challenge for practical text support that helps make breakfast an easier, more consistent part of your kids’ morning routine.
Join the FREE Challenge