Raising beef is a complex process, but throughout the entire journey, one thing remains constant – the shared commitment to raising cattle in a safe, humane, and environmentally sustainable way. Currently, more than 90% of U.S. farms and ranches are family-owned and operated. Learn more about the people who are invested in raising high-quality, sustainable beef for generations to come.
Join us as we travel across Texas and meet some of the hard-working cattle farmers and ranchers who help feed the world by bringing beef from pasture to plate.
Exploring the Beef Lifecycle
Explore the beef community’s shared commitment to raising cattle in a safe and environmentally sustainable way.
Learn how the beef community balances efficient production with environmental, social and economic impacts.
Beef Quality Assurance
Learn more about the Beef Quality Assurance (BQA) program, including best practices in cattle management techniques.
Discover the many tools that cattle ranchers have to keep the animals in their care healthy and safe, including nutrition programs, veterinary care, and good management practices.
Cattle and the Environment
Discover how ranchers work hard to feed a growing population with regenerative practices that reduce water use, care for the land, and protect the environment.
Beef in a Healthy Sustainable Diet
Learn how beef fits into dietary patterns that are beneficial for you and for the planet.