Nestled in Meadow, Texas, Day Show Cattle has been raising high-quality cattle and crops, including cotton, corn, peanuts, wheat, and hay, since 1979. Spanning 30,000 acres and running 700 cattle, the cow/calf operation located southwest of Lubbock specializes in show steers, mostly Hereford, marketed through live auctions, online sales, and private treaty agreements. The family…

When it comes to advocating for agriculture, few voices are as passionate and impactful as Emma Coffman of Double E Ranch Advocacy, based out of Lubbock, Texas. A first-generation agriculturalist, Emma’s journey from 4-H livestock shows in Temple, Texas, to becoming the 2024 Beef Advocate of the Year is rooted in purpose, grit, and a…

For Dr. Tanner Machado, meat science isn’t just a profession — it’s a family tradition, a lifestyle, and a calling. As a meat-science professor at Texas A&M University–Kingsville (TAMUK), Dr. Machado brings deep roots, practical experience, and a contagious enthusiasm to his students and the Texas beef community. Dr. Machado grew up immersed in various…

In the heart of southern Brown County, near Brookesmith, Texas, John Connaway carries on a ranching legacy with Connaway Ranch, LLC.

When you think of the beef industry, you might picture sprawling ranches and cattle grazing under wide Texas skies. But behind the scenes, people like Leslie Callahan are ensuring that those ranchers have a way to market for their cattle and that consumers enjoy high-quality beef on their plates. A Texas native, proud Aggie, and…