Home base these days is Uvalde, Texas — but in the rolling hills of Burnet County is where Jan Elliott’s ranching story continues to unfold, built on heritage and hard work. From those pastures, she is living out a dream that began in childhood. Born in Abilene, Jan always knew she was destined for ranch…

  On 200 acres outside Thornberry, Texas, Justin Bindel is building more than a cattle operation — he’s building a legacy. Founded in 2023, JB3 Ranch is a growing cow/calf operation raising Angus and Scottish Highland cattle. With just over 40 head today, Justin and his family are taking a hands-on, intentional approach to ranching…

Off the beaten path in Fort McKavett, Texas, about 50 miles to the south of San Angelo, sits Powell Ranches—an operation that has been home to five generations carrying on the family ranching legacy. Established in the late 1800s, the ranch has grown from its earliest days of running Rambouillet sheep to include a registered…

Nestled in Meadow, Texas, Day Show Cattle has been raising high-quality cattle and crops, including cotton, corn, peanuts, wheat, and hay, since 1979. Spanning 30,000 acres and running 700 cattle, the cow/calf operation located southwest of Lubbock specializes in show steers, mostly Hereford, marketed through live auctions, online sales, and private treaty agreements. The family…

When it comes to advocating for agriculture, few voices are as passionate and impactful as Emma Coffman of Double E Ranch Advocacy, based out of Lubbock, Texas. A first-generation agriculturalist, Emma’s journey from 4-H livestock shows in Temple, Texas, to becoming the 2024 Beef Advocate of the Year is rooted in purpose, grit, and a…