Promotion, Research & Education
How are your Beef Checkoff dollars being directed? Check out the programs executed on your behalf to keep beef top of mind for consumers across Texas.
Pay the CheckoffLatest News
July 9, 2026
Beef-Focused Partnership Helps Texans Savor the Outdoors
Funded by cattle producers through the Beef Checkoff, Beef Loving Texans and KOA have launched 'Savor the Texas Outdoors', a new campaign celebrating the memories made when beef brings people together.
Cattle Talk
Created specifically for Texas cattle producers, Cattle Talk is your source for straightforward news, detailed insights and transparent results on how your Beef Checkoff dollars in Texas work to keep beef in its strongest state.
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Consumer Marketing
July 9, 2026
Beef-Focused Partnership Helps Texans Savor the Outdoors
Funded by cattle producers through the Beef Checkoff, Beef Loving Texans and KOA have launched 'Savor the Texas Outdoors', a new campaign…
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Consumer Marketing
May 18, 2026
From Pit to Pizza Box
Texas barbecue and pizza are coming together in a new way. Funded by producers through the Beef Checkoff, Beef Loving Texans partnered…
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Retail
May 5, 2026
How Beef Is Winning With Consumers
The latest retail trends send a clear signal: consumers are still showing up for beef despite higher prices.
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Research
March 10, 2026
Reshaping the Meat Case: New Cuts, Better Value
See how producer-led innovation uncovered 14 new cuts and changed how beef is prepared, sold, and enjoyed today.
Inspiring More Beef Meals
Enjoying beef is an inherent part of being Texan, from our insatiable appetite for barbecue to our affinity for burgers. Innovative campaigns drive consumers back to BeefLovingTexans.com where they can experience a journey through personalized content and thousands of beef meals.
Strengthening Beef’s Role in Healthy Diets
Medical professionals, who frequently make diet-related recommendations to their patients, now have direct access to the latest research on how beef fits in a heart-healthy lifestyle. Using the expertise of former pharmaceutical sales reps, TBC calls on medical offices to deliver science-based information regarding the inclusion of beef in a healthy diet and provide complementary patient educational materials.
Fueling Victory with Beef
Understanding the critical role of nutrition, especially protein like beef, in a high-performance diet, TBC created Sports Nutrition Game Plan to provide athletes with the resources they need to excel. The premier sports nutrition program was designed specifically for Texas high schools to offer power-packed beef nutrition resources for athletes and their coaches.