The holiday season is a whirlwind of traditions, twinkling lights, and the hustle of getting everything just right. While the spirit of community and gratitude fills the air, so do the delightful aromas of beef.  If you finished your holiday shopping, now is the time to decide which dishes will be the talk of the…

On one of the most special holidays of the year, centered on community, gratitude, and great food, chaos in the kitchen and post-turkey fatigue always seem to make an appearance. But this year, why not let beef join the celebration?   From slow-cooked pot roast to sweet potato shepherd’s pie, these budget-friendly dishes  bring flavor, balance,…

Off the beaten path in Fort McKavett, Texas, about 50 miles to the south of San Angelo, sits Powell Ranches—an operation that has been home to five generations carrying on the family ranching legacy. Established in the late 1800s, the ranch has grown from its earliest days of running Rambouillet sheep to include a registered…

Nestled in Meadow, Texas, Day Show Cattle has been raising high-quality cattle and crops, including cotton, corn, peanuts, wheat, and hay, since 1979. Spanning 30,000 acres and running 700 cattle, the cow/calf operation located southwest of Lubbock specializes in show steers, mostly Hereford, marketed through live auctions, online sales, and private treaty agreements. The family…

When it comes to advocating for agriculture, few voices are as passionate and impactful as Emma Coffman of Double E Ranch Advocacy, based out of Lubbock, Texas. A first-generation agriculturalist, Emma’s journey from 4-H livestock shows in Temple, Texas, to becoming the 2024 Beef Advocate of the Year is rooted in purpose, grit, and a…