At Lyssy Beefmasters in Stockdale, Texas, ranching is more than a profession — it’s a family legacy built on hard work, stewardship, and a passion for raising quality cattle. Now in its third generation, the operation has grown from a traditional South Texas ranch into a respected purebred Beefmaster program with genetics reaching producers across…

In the heart of southern Brown County, near Brookesmith, Texas, John Connaway carries on a ranching legacy with Connaway Ranch, LLC.

When you think of the beef industry, you might picture sprawling ranches and cattle grazing under wide Texas skies. But behind the scenes, people like Leslie Callahan are ensuring that those ranchers have a way to market for their cattle and that consumers enjoy high-quality beef on their plates. A Texas native, proud Aggie, and…

Dane Elliott has dedicated his life to tending to the land and livestock, embracing the challenges and rewards of this demanding lifestyle.

Describing Ron and Debbie Gill of Chico, Texas as a Texas beef “power couple” would be a fair assessment, and actually an understatement. Not only do this husband-wife team own and manage Gill Cattle Company, a 2000-acre ranch sprawling through North Central Texas, but are also highly active in teaching, advocacy, and leadership within the…