Join us at Smoke Lab on August 24, 2024!


Join us for an unforgettable journey with renowned Beef Loving Texans‘ Pitmaster and Grill Master Jerry McPherson as he unveils the secrets of smoking beef. This isn’t just a class—it’s an immersive, hands-on adventure!

What Awaits You:

  • Explore BBQ History: Dive into the rich history of BBQ and beef smoking in Texas.
  • Master Beef Cuts: Learn about different cuts and how to choose the best.
  • Understand Quality Grades: Discover what makes a quality cut of beef.
  • Expert Butcher Tips: Get insider tips on what to look for in the butcher shop.
  • Perfect Brisket Smoking: Gain the hands-on skills to smoke a brisket to perfection, from start to finish.
  • Delicious Tastings : Savor tastings paired with alcoholic beverages.



“I feel the group size was ideal. 15-20 allows for an intimate experience between participants and the staff.”


“All the food was amazing, it was a steady flow of information I had a great time and learned some new tricks!”

“The knowledge of the various cuts and quality grades was valuable. Learning about flavor profiles given off by the various woods and seasonings used was also very valuable.”


“There’s a lot of ‘experts’ hosting classes out there, but Jerry is the real deal, with DECADES of experience under his belt”

Jess Pryles | Cook, Author, Host and Hardcore Carnivore

“I am a degreed and trained chef who worked in the beef industry for years and I have never had anyone as fabulous as Jerry to collaborate, assist, create, and execute as Jerry. He is a wealth of knowledge and invaluable in the industry. He has so much to offer and his humor and demeanor are admired and enjoyed.”

Tiffany Blackmon | Chef, Content Creator, Podcast Host: My So-called Fabulous Podcast

“ Jerry McPherson knows the details from years of experience and observations. Texas BBQ is a simple art, but the devil is in the details, and Jerry can whisper out the details clearly and precisely, and discuss the impact of the simple things to elevate anyone’s beef game.”

Chef Jay McCarthy | US Beef Expert, Author, Consultant

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