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Explore Texas with the Ultimate Beef Trail, a mobile pass unlocking discounts and prizes across the state from Amarillo to McAllen. And check out new regional niche passes like the Houston Burger Blitz and Surf and Turf Gulf Coast Adventure which offer focused culinary adventures, allowing you to tailor your beef experience to specific regions and specialties within Texas.

STEP 1: DOWNLOAD YOUR PASS

STEP 2: EAT BEEF AND CHECK-IN AT RESTAURANTS

If you followed the instructions above, your pass was instantly delivered to your phone via text and email and is ready to use immediately! Every time you eat a beef dish, and check-in within the pass, you will earn points. These points unlock exclusive prizes.

RULES:
  • Points will be available through participating restaurants Now through December 31, 2025. On January 1, 2026, points will reset but passes will remain active for your adventures to restart!
  • 1 restaurant check in = 100 points. The prizes begin at 100 points. Look out for exclusive events for additional points and discounts.
  • Once you earn points, you will see the total points you have earned within your pass, and you can cash in your points for prizes through your pass.

STEP 3: WIN COOL PRIZES!

Ultimate Beef Trail Sticker

Ultimate Beef Trail Sticker

100 points

Texas Trails Canvas Bag

Texas Trails Canvas Bag

200 points

Nice to Meat Y'all Tee

Nice to Meat Y'all Tee

500 points

Brisket Hat

Brisket Hat

1000 points

Beef Loving Texans YETI Tumbler + Grand Prize Entry

Beef Loving Texans YETI Tumbler + Grand Prize Entry

2000 points

Tumbler colors will vary. Grand prize is two Smoke Lab tickets and a weekend getaway in Austin, TX

Terms and Conditions
TERMS & CONDITIONS:
Vouchers are redeemable for certain goods, services or experiences offered by, or facilitated through, the Merchant identified on the Voucher. The Merchant is the issuer of the Voucher and is solely responsible for all matters pertaining to the redemption and use of the Voucher. Furthermore, the Merchant is fully and solely responsible for the care and quality of all goods and services it provides to you and for any and all injuries, illnesses, damages, claims, liabilities and costs (“Liabilities”) it may cause you to suffer, directly or indirectly, in full or in part, whether related to the use or redemption of a Voucher or not. You waive and release Bandwango and Texas Beef Council , including their subsidiaries, affiliates, partners, officers, directors, employees, and agents, (collectively, the “Released Parties”) from any Liabilities arising from, related to, or sustained in connection with any act or omission of a Merchant, its employees, agents, contractors, and invitees, in connection with your use of a Voucher or the goods, services or experiences a Merchant provides in connection with the Voucher. Services performed by the Released Parties are provided “AS IS” without warranties of any kind, express or implied, including any implied warranty of merchantability or fitness for a particular purpose.
PRIVACY POLICY:
Customer information is collected for the purpose of processing your order. This information is kept confidential and is not shared except to the limited extent disclosure may be required under applicable law. During checkout, we may ask you if you would like to receive marketing communications. If you opt-in, then you will receive communications according to what you opted into.